An SEO Glossary – Common SEO Terms Defined
Search Engine Optimization (SEO) has become an important weapon in the arsenal of every online business. Sadly, for many business owners and selling managers (and even many webmasters), it is also somewhat of an enigma. This can be partly due to the actual fact that it’s such a replacement and rapidly changing field, and partly thanks to the fact that SEO practitioners tend to talk in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English…
AdWords
See ‘Sponsored Links’.
algorithm
A complicated mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly underneath wraps as they’re the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring additional users, that in turn brings more advertising revenue).
article PR
The submitting of free reprint articles to several article submission sites and article distribution lists so as to increase your web site’s search engine ranking and Google PageRank. (In this sense, the “PR” stands for PageRank.) Like traditional public relations, article PR also conveys a way of authority as a result of your articles are widely published. And as a result of you’re proving your experience and freely dispensing data, your readers can trust you and will be a lot of possible to remain loyal to you. (During this sense, the “PR” stands for Public Relations.)
article distribution lists
User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica teams) that settle for email submissions of articles in text format, and then distribute these articles via email to any or all of the members of the group. See additionally ‘article PR’.
article submission sites
Websites that act as repositories of free reprint articles. Authors visit these sites to submit their articles freed from charge, and webmasters visit to seek out articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See additionally ‘article PR’.
backlink
A text link to your web site from another website. See also ‘link’.
copy
The words used on your website.
copywriter
A skilled author who focuses on the writing of advertising copy (compelling, partaking words promoting a specific product or service). See additionally ‘SEO copywriter’ and ‘web copywriter’.
crawl
Google finds pages on the World Wide Net and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders build their approach from page to page and site to website by following text links. To a spider, a text link is sort of a door.
domain name
The virtual address of your website (normally in the shape www.yourbusinessname.com). This is often what people will type when they need to visit your site. It’s also what you may use because the address in any text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, useful articles and give you full credit as author, including a link to your website.
Flash
A technology used to form animated web pages (and page elements).
free reprint article
A writing written by you and created freely available to alternative webmasters to publish on their websites. See conjointly ‘article PR’.
The search engine with the best coverage of the World Wide Web, and that is accountable for many search engine-referred traffic. Of roughly 11.five billion pages on the World Wide Net, it is estimated that Google has indexed around 8.eight billion. This is one reason why it takes so long to increase your ranking!
Google AdWords
See ‘Sponsored Links’.
Google PageRank
How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you can view the PR of any web site you visit.
Google Toolbar
A free tool you can download. It becomes part of your browser toolbar. It’s most useful options are it’s PageRank show (which permits you to view the PR of any site you visit) and it’s AutoFill perform (once you’re filling out an on-line type, you’ll be able to click AutoFill, and it enters all the standard data automatically, as well as Name, Address, Nothing code/Postcode, Phone Range, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and put in the toolbar, you will need to line up how you’d like it to seem and work by clicking Options (setup is terribly easy). NOTE: Google will record some data (largely regarding sites visited).
HTML
HTML (HyperText Markup Language) is that the coding language used to make a lot of of the knowledge on the World Wide Web. Internet browsers browse the HTML code and display the page that code describes.
Internet
An interconnected network of computers around the world.
JavaScript
A programming language used to create dynamic website pages (e.g. interactivity).
keyword
A word that your customers search for and that you employ frequently on your web site so as to be relevant to those searches. This use known as targeting a keyword. Most websites really target ‘keyword phrases’ because single keywords are too generic and it’s terribly tough to rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the entire wordcount of the page. Therefore if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.
keyword phrase
A phrase that your customers seek for and that you employ frequently on your site in order to be relevant to those searches.
link
A word or image on a web page which the reader can click to go to another page. There are normally visual cues to point to the reader {that the} word or image may be a link.
link path
Using text links to attach a series of page (i.e. page 1 connects to page 2, page two connects to page three, page 3 connects to page four, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, thus it’s a good idea to allow them traverse your entire web site via text links. (See ‘Link ways’ on p.21. for any information.)
link partner
A webmaster who is willing to put a link to your website on their website. Very often link partners interact in reciprocal linking.
link popularity
The quantity of links to your website. Link popularity is the only most vital factor in a high search engine ranking. Webmasters use a variety of ways to increase their site’s link popularity together with article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.
link text
The part of a text link that’s visible to the reader. When generating links to your own web site, they’re most effective (in terms of ranking) if they embrace your keyword.
meta tag
A short note within the header of the HTML of your web page that describes some facet of that page. These meta tags are read by the search engines and used to assist assess the relevance of a web site to a particular search.
natural search results
The ‘real’ search results. The results that the majority users are looking for and that take up most of the window. For many searches, the search engine displays a protracted list of links to sites with content that is connected to the word you searched for. These results are ranked in step with how relevant and important they are.
organic search results
See ‘natural search results’.
PPC (Pay-Per-Click advertising)
See ‘Sponsored Links’.
PageRank
See ‘Google PageRank’.
rank
Your position in the search results that show when someone searches for a specific word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the opposite’s web site on their own website). Most search engines (definitely Google) are subtle enough to detect reciprocal linking and they don’t view it terribly favorably as a result of it is clearly a manufactured methodology of generating links. Websites with reciprocal links risk being penalized.
robot
See ‘Spider’.
robots.txt file
A file which is employed to inform the search engine spider that pages on a website should not be indexed. This file sits in your website’s root directory on the net server. (Alternatively, you’ll be able to do the same issue by putting tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your internet ’ on p.22. for a lot of information.)
Sandbox
Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a replacement web site, it withholds its rightful ranking for a period whereas it determines whether or not your website is a genuine, credible, future site. It will this to discourage the creation of SPAM websites (sites which serve no helpful purpose alternative than to boost the ranking of some other web site). Likewise, if Google detects a outbreak (i.e. many tons or thousands) in the number of links back to your site, it may sandbox them for a amount (or after all penalize you by lowering your ranking or blacklisting your site altogether).
SEO
Search Engine Optimization. The art of constructing your website relevant and important so that it ranks high within the search results for a explicit word.
SEO copywriter
A ‘copywriter’ who is not only proficient at web copy, however also experienced in writing copy which is optimized for search engines (and can thus facilitate your achieve a higher search engine ranking for your website).
search engine
A research engine is an online tool that permits you to go looking for websites that contain a explicit word or phrase. The most well known search engines are Google, Yahoo, and MSN.
site map
One page which contains a listing of text links to every page in the positioning (and each page contains a text link back to the location map). Think of your website map as being at the middle of a spider-web.
SPAM
Generally refers to unwanted and unrequested email sent en-masse to non-public email addresses. Conjointly used to consult with websites that appear high in search results without having any helpful content. The creators of these sites set them up merely to cash in on their high ranking by selling advertising house, links to alternative sites, or by linking to different sites of their own and thereby increasing the ranking of these sites. The search engines are becoming increasingly refined, and have already got terribly efficient ways to detect SPAM websites and penalize them.
spider
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders build their approach from page to page and web site to site by following text links.
Sponsored Links
Paid advertising that displays next to the natural search results. Customers will click on the ad to go to the advertiser’s website. This is often how the search engines make their money. Advertisers set their ads up to show whenever someone searches for a word that is connected to their product or service. These ads look almost like the natural search results, however are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser solely pays when somebody clicks on their ad).
submit
You’ll submit your domain name to the search engines therefore that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to possess them published on the Internet.
text link
A word on a internet page that the reader will click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and web site to website.
URL
Uniform Resource Locator. The address of a particular page printed on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.
internet copy
See ‘copy’.
internet copywriter
A ‘copywriter’ who understands the distinctive necessities of writing for an on-line medium.
webmaster
An individual accountable for the management of a particular website.
wordcount
The quantity of words on a particular internet page.
World Wide Net (WWW)
The vast array of documents published on the Internet. It’s estimated {that the} World Wide Net currently consists of roughly 11.5 billion pages.
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